- More than Just a Parade
- The Roots of the Festival: A Tribute to History and a New Beginning
- The Heart of the Festival: Who are the Silleteros?
- What to Expect at the Medellín Flower Festival? Main Events
- Planning Your Trip for Feria de las Flores Medellín 2025
- FAQ: Your Questions Answered
- Conclusion: A Symbol of Resilience and Beauty
More Than Just a Parade
Imagine a city nestled in a lush green valley, suddenly exploding into a vibrant kaleidoscope of colour, music, and tradition. For ten days every year, Medellín, Colombia, does just that. But why is the Festival of Flowers celebrated with such passion and grandeur? If you think it’s just about pretty petals, you’re about to discover a story woven deep into the heart of Colombian culture.
The Feria de las Flores, or Flower Festival, is one of the most important cultural events in Colombia. It’s a breathtaking spectacle that showcases the region’s identity, honours its history, and celebrates the resilience of its people. In this article, you’ll uncover the rich history behind the Medellín Flower Festival, meet the legendary figures at its core—the silleteros—and get a glimpse of what makes this Festival of Flowers in Colombia an unforgettable experience. Let’s dive into the story behind the blooms.

The Roots of the Festival: A Tribute to History and a New Beginning
To truly understand the Feria de las Flores, we have to look back more than 60 years. The festival isn’t just a modern invention for tourists; its roots are deeply planted in the history and soil of the Antioquia region.
When Did La Feria de las Flores Begin?
The very first flower festival took place in May 1957. It was organized by Arturo Uribe Arango, a member of Medellín’s Board of Tourism, as a way to celebrate the city and its thriving flower industry. The timing was significant. It was a moment of optimism for Colombia, marking the end of a decade-long military dictatorship. The festival was envisioned as a symbol of a new, blooming era for the region.
That first festival was a modest affair, lasting only five days. But it featured one key event that would become its soul: a parade of flower carriers from the nearby mountain of Santa Elena. These carriers, known as silleteros, unknowingly laid the foundation for what would become a world-renowned tradition. What started as a local celebration quickly captured the hearts of the “Paisa” people (the name for people from the Antioquia region) and grew into the massive event it is today.
More Than Just Flowers: Celebrating Paisa Culture
So, why is the Festival of Flowers celebrated with such community-wide pride? Because it’s a celebration of ser Paisa—of being from Antioquia. The festival embodies the core values of Paisa culture: hard work, family, tradition, and an unbreakable connection to the land.
The flower industry has long been a cornerstone of the regional economy, and the festival pays homage to the countless families who have cultivated these world-famous flowers for generations. It’s a moment for the city of Medellín to honour its rural roots and the hardworking farmers in the surrounding mountains. It’s a vibrant, living expression of a regional identity that is both proud and welcoming.

The Heart of the Festival: Who are the Silleteros?
You can’t talk about the Feria de las Flores Medellín without talking about the silleteros. They are the undisputed heart and soul of the entire celebration. But who are they, and what is their story?
The Story of the Flower Carriers
Long before they carried flowers, the silleteros were an essential part of life in the mountains of Antioquia. The word comes from silleta, a special wooden chair-like contraption worn on the back. In the 19th and early 20th centuries, before proper roads were built, these strong men and women used silletas to transport goods—and sometimes even people—up and down the steep mountain paths to sell in Medellín.
As transportation modernized, the practical need for silleteros faded. However, the tradition was kept alive by the flower growers of Santa Elena. They began using their silletas to carry magnificent arrangements of their flowers to market. The transition from carrying goods to carrying beauty is the core of the silletero legacy. When the festival began in 1957, these flower carriers were invited to parade their creations, turning their everyday work into a celebrated art form. Today, being a silletero is a title of honour, passed down through generations.
The Silleta: A Living Work of Art
The silletas you see today are breathtaking works of art, each one a unique design telling a story. These are not small bouquets; a single silleta can weigh up to 70 kilograms (over 150 pounds) and be several meters wide. They are crafted with thousands of flowers, all grown locally.
There are several types of silletas in the parade, including:
- Traditional: A smaller, more rustic design reminiscent of the original silletas.
- Monumental: The largest and most impressive, known for their massive size and vibrant, abstract designs.
- Emblematic: These use flowers to create flat “paintings” or messages, often depicting national symbols or cultural scenes.
- Commercial: These are sponsored by brands but are still crafted with the same artistic dedication.
What to Expect at the Medellín Flower Festival? Main Events
The Flower Festival Colombia is a 10-day-long city-wide party. While flowers are the main theme, the agenda is packed with over 150 different events.
The main highlights include:
- The Silleteros Parade (Desfile de Silleteros): This is the grand finale and the most important event of the festival. Hundreds of silleteros, from young children to elders in their 80s, carry their massive floral arrangements on their backs for several kilometres through the city. It’s an emotional and unforgettable sight.
- Classic Car Parade (Desfile de Autos Clásicos y Antiguos): A beloved tradition where hundreds of vintage cars, lovingly restored, roll through the streets. Owners often dress in period costumes, making it a trip back in time.
- Orchid, Flower, and Bird Exhibitions: The Medellín Botanical Garden hosts a stunning exhibition of orchids (Colombia’s national flower), along with other floral displays and bird shows.
- Concerts and Cultural Stages: Throughout the city, you’ll find free concerts featuring everything from traditional folk music to modern salsa and reggaeton.
Planning Your Trip for Feria de las Flores Medellín 2025
Are you already thinking about experiencing this yourself? The Feria de las Flores Medellín 2025 is sure to be a spectacular event, marking another year of this beautiful tradition.
When is the Festival?
The Feria de las Flores typically takes place over 10 days at the end of July and the beginning of August. The official dates for the Feria de las Flores Medellín 2025 were announced already on the Medellin Department website. They took place between the 1st and 10th of August 2025.
Tips for a Great Experience
- Book Early: Accommodation and flights fill up months in advance. Book as early as possible to get the best prices and locations.
- Get Parade Tickets: While many events are free, you’ll need to buy tickets for a seat (gradería) to comfortably watch the Silleteros Parade and the Classic Car Parade. These sell out fast!
- Explore Santa Elena: Consider taking a day trip to the town of Santa Elena to visit a flower farm (finca silletera) and see how the incredible displays are made.
FAQ: Your Questions Answered
What is the main purpose of the Festival of Flowers?
The main purpose is to celebrate and preserve the cultural heritage of the Antioquia region, specifically honouring the tradition of the silleteros (flower carriers) and the region’s historical importance as a flower-growing hub. It also symbolizes the city of Medellín’s positive transformation.
How long does the Feria de las Flores last?
The festival typically lasts for 10 days, usually starting on the last Friday of July and running through the first week of August.
Is Medellín safe during the flower festival?
Yes, Medellín is generally safe for tourists, and during the festival, there is a heightened police presence. However, as with any large event, it’s important to be aware of your surroundings, keep an eye on your belongings, and stick to well-known areas, especially at night.
Conclusion: A Symbol of Resilience and Beauty
So, why is the Festival of Flowers celebrated? Ultimately, it is a celebration of life itself. It’s a powerful statement from a city that has transformed itself through resilience and a determination to focus on beauty and culture. It honours a history of hard work, connects generations through the silletero tradition, and showcases the incredible natural wealth of Colombia.
The Medellín Flower Festival is more than just a parade; it’s the city’s soul on full display, painted in the brightest colours imaginable. It’s an invitation to experience the warmth and pride of the Colombian people, and it’s a memory that will stay with you long after the last petal has fallen.